Studio
Authentic storytelling for brands who care about the country.
Bush Studio is the creative arm of Bush Journal, partnering with brands, organisations and producers to tell meaningful stories from rural and regional Australia.
As a full-service content studio, we manage everything from creative concept to final delivery—ensuring consistency, care and quality at every step. Whether you’re launching a product, capturing a community, or building a long-term campaign, we craft content that feels real, resonates with the right audience, and performs where it matters—on the ground and across platforms.
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Lifestyle, product, on-farm, environmental portraits, editorial and campaign work
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Interviews, profiles, web and print copy, ghostwriting, longform storytelling
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Creative direction, concept development, messaging, tone-of-voice and visual briefs
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Shoot logistics, location scouting, team coordination, post-production supervision
Case Study: Man from Snowy River Bush Festival
Client: R.M.Williams
We produced targeted content from the festival, of which the brand is a proud event sponsor. We developed a suite of short-form social media assets, delivered daily, that captured the energy of the festival while reinforcing R.M.Williams’ deep ties to regional Australia. The content was designed to highlight the brand’s presence on the ground, drive engagement across digital channels, and strengthen its connection with a key rural audience.
Result: 168.3K cross-platform views.
Case Study: FarmFest
Client: RB Sellars
We delivered rolling content from Queensland’s biggest ag field day and one of the brand’s key community events. We crafted the concept, sourced on-the-ground talent, built a creative team, and managed the entire production. The result was a suite of assets that captured the spirit of the event and the RB Sellars brand. The campaign performed strongly online, resonating with both rural audiences and the brand’s broader community.
Result: 118.1K cross-platform views within 7 days.
Case Study: Regional Campaigns
Client: Driza-Bone
We partnered on two commissioned shoots across regional Victoria, including one in the High Country. We developed creative concepts, sourced local talent, and coordinated production to deliver a library of stills and short-form video content. The imagery captured Driza-Bone’s connection to rugged landscapes and hardworking communities—reinforcing the brand’s heritage while generating strong engagement across digital platforms. The content was used to support seasonal campaigns and deepen the brand’s relationship with its rural audience.
Result: Content remains in active use across the brand’s channels more than two years on, reflecting its lasting value.
