Studio

Authentic storytelling for brands who care about the country.

Bush Studio is the creative arm of Bush Journal, partnering with brands, organisations and producers to tell meaningful stories from rural and regional Australia.

As a full-service content studio, we manage everything from creative concept to final delivery—ensuring consistency, care and quality at every step. Whether you’re launching a product, capturing a community, or building a long-term campaign, we craft content that feels real, resonates with the right audience, and performs where it matters—on the ground and across platforms.

  • Lifestyle, product, on-farm, environmental portraits, editorial and campaign work

  • Interviews, profiles, web and print copy, ghostwriting, longform storytelling

  • Creative direction, concept development, messaging, tone-of-voice and visual briefs

  • Shoot logistics, location scouting, team coordination, post-production supervision

Case Study: Spring/Summer Catalogue

Client: RB Sellars

We produced the photography and editorial for RB Sellars’ Spring/Summer 2025 catalogue, shot on Barkly Downs Station in NW Queensland - capturing real people at work, while also interviewing for and writing the accompanying stories that brought the campaign to life. The result was an authentic portrait of life on the land, true to RB Sellars’ heritage and spirit.

Three people smiling, wearing cowboy hats and western-style shirts, outdoors
A young man wearing a wide-brimmed hat, sunglasses, a blue button-up shirt, jeans, and a harness with a communication device, standing outdoors with a clear sky and earthy terrain in the background.
A person in cowboy attire, including a hat, is lassoing a rearing horse during sunset in an open field.
A person wearing a wide-brimmed hat and a shirt looks at a helicopter flying over a dry, grassy landscape with sparse bushes.

Case Study: Man from Snowy River Bush Festival

Client: R.M.Williams

We developed a tailored content plan for the brand’s sponsorship of the iconic Man from Snowy River Bush Festival. Our team produced daily short-form social media content — photography and video — that captured the festival’s energy while reinforcing the brand’s deep connection to regional Australia.

Result: 168.3K cross-platform views.

Case Study: AgQuip

Client: RB Sellars

We delivered rolling content from one of Australia’s biggest ag field days and one of the brand’s key community events. We crafted the concept, sourced on-the-ground talent, built a creative team, and managed the entire production. The result was a suite of assets that captured the spirit of the event and RB Sellars’ brand. The campaign performed strongly online, resonating with both rural audiences and the brand’s broader community.

Result: 240.1K cross-platform views.

Case Study: Regional Campaigns

Client: Driza-Bone

We partnered on two commissioned shoots across regional Victoria, including one in the High Country. We developed creative concepts, sourced local talent, and coordinated production to deliver a library of stills and written content. The imagery captured Driza-Bone’s connection to rugged landscapes and hardworking communities—reinforcing the brand’s heritage while generating strong engagement across digital platforms. The content was used to support seasonal campaigns and deepen the brand’s relationship with its rural audience.

Result: Content remains in active use across the brand’s channels more than two years on, reflecting its lasting value.

Group of people walking with horses along a rural farm path during sunset, with water tanks and a windmill in the background.
Person riding a dirt bike with a dog sitting on the rear seat, overlooking a countryside landscape with a sheep flock and rolling hills.
Two people in farm hats and jackets standing among sheep in an outdoor farm setting under a cloudy sky.
Three people riding horses through a misty forest with cattle following behind on a dirt path.