About Us

Bush Journal is a creative content studio that understands rural Australia.

Through our studio arm, we work with brands and organisations to produce storytelling that connects meaningfully with audiences. From content strategy to shoot production, we craft work with care, creativity, and a deep understanding of life beyond the city—delivering content that not only resonates but performs across social platforms and delivers measurable results.

Alongside our commissioned work, we publish collectible magazines and books that celebrate the people, landscapes and traditions of rural Australia—stories made to be shared, kept and revisited.

JESSICA HOWARD, Creative Director

Jessica is a journalist and photographer with more than two decades of media experience both in Australia and the United Kingdom.

Raised on a cattle property in Central Queensland, she brings a lived understanding of rural life to every story she tells—combining her journalistic training with a deep connection to the land and its people.

As the founder of Bush Journal, her work spans editorial content, brand campaigns, and documentary-style photography, created in partnership with respected rural and lifestyle brands.

She brings a sharp editorial eye and a strong sense of narrative to every project—while her work is driven by a desire to champion rural Australians and help bridge the gap between city and country through powerful storytelling.